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The Frank Mango Story, Leveraging Online Sales!


Jun 27, 2011

Building on Matt’s message, you are the captain of your personal JET. Your product knowledge, personality, motivation and industry expertise are always the glue that tethers you to your customers and closes deals. Take the following story for example. These types of stories are happening every day at Sierra, and they not only build your reputation for responsiveness, but they make you money.

The Frank Mango Story: Believe it or not, some customers do think about flow meters on the weekends…some late at night. Frank Mango, CEO & Founder of Petroleum Habitats, an R&D start-up, was just this type of customer. He needed a mass flow meter, so he did what all of us would do, he Googled ‘mass flow meter’, and due to Sierra’s major push into SEO (Search Engine Optimization) over the last several years, found our online store immediately.

Frank ordered an in-stock Sierra Top-Trak 822 (there were 12 available at the time) at 11:17pm on a Sunday night, got his order acknowledgment immediately, shipping confirmation the next morning, and received the unit days later. And Omicron, our sales representative in Texas, received full commission on the order.

Mango said later, “Great selection. I found what I needed fast and it arrived in a few days. What more can I ask for.”

We built our online sales platform for the segment of customers like Frank Mango, to help reach any and all customers, especially the ones who need meters NOW. If managed correctly, Sierra’s online platform can help you be more of a JET– reach prospects with minimal effort, increase your customer service, and give you a 24/7 salesperson to close more deals.

4 Ways to Harness Online Sales to BE A JET:

1. Harness Sierra’s online sales platform to increase your responsiveness advantage: Don’t lose potential customers to aggressive catalogue houses. Send your prospect a link to our online in-stock products.

2. Improve time management: Spend your valuable time on the many customers who require your expertise. Utilize our online platform to service customers who are comfortable with the internet, ordering online and can self-specify. Use the online sales configurator to guide these lower volume customers to purchase online. Your internet savvy customer will be happy and you will save time on paperwork. No more ADS sheets to fill out.

3. Fast, real-time communication makes your customers feel good, so you look good: All customer communications for an online order are real-time, electronic, and accurate, so you don’t have to call the factory and waste time tracking orders. The moment an order is submitted, customers get an email confirmation and within moments of shipment, a shipping confirmation email with FedEx tracking number and shipment data is sent. You are copied on all communications.

4. Easily acquire new customers: 95% of our current online orders have come from new-to-Sierra customers, which become your new customers. Reach out to all online customers for up-selling, selling other lines, and building your customer list.

Erica Giannini, Marketing Manager
Written By:
Erica Giannini, Marketing Manager
Sierra Instruments

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